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 Illuminate Gym to open in Houston, Texas!
For More Information: David Sedbrook 1-877-427-2615 davidsedbrook@illuminategym.com www.illuminategym.com

Illuminate Gym is to open in the Houston, Texas market!

DENVER—September 2010—Illuminate Gym, affordable personal training featuring unique High Oxygen Training (HOT), announced today that Illuminate Gym will open in Houston, Texas in the near future.

Illuminate Gym has been working for months on bringing a facility into the Houston market and spreading their ‘High Oxygen Training’ philosophy to the people of Texas. The search for real estate has just begun in Houston however, the Illuminate Gym real estate team is focusing on a sub-division of Houston called Cypress, Texas. Check back again in the very near future to read about the newest franchisee at Illuminate Gym in Houston, Texas.

“It’s really great to see our brand spreading into the Texas market and we are hopeful and confident that the Illuminate Gym ‘brand’ will be a success in the state of Texas,’ CEO of Illuminate Gym David Sedbrook said.

posted: September 29, 2010

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 Fitness Franchises and what they should provide to Franchisees...
What should a fitness franchise provide to their franchisees? This is a question that we have discussed before on this blog, but it's an important question that should be examined by each and every perspective franchisee. The reason it's important to ask these questions is because if you look at 'traditional' franchise models (food franchises) such as, Subway or McDonald's are obviously different than fitness franchises because offer the sale of products rather than a service. What this means is when you buy into a Subway franchise, for example, you are also receiving their specific recipes that have proven to be successful for them in other locations. Now it's true that a fitness franchise can offer some preferred vendors for fitness supplements and and software, but there really aren't any proprietary receipes and cooking secrets. So what this means is people buying into a fitness franchise are really buying a business model and learning a philosophy that has made the fitness franchise successful.

Some fitness franchises will offer you a business model and a simple circuit training program that is always consistant at all of their fitness franchise locations. My opinion is this doesn't constitute as a philosophy as simple circuits can be duplicated at other locations without paying an initial franchise fee. It's also important for you to make really certain that the software used to run the business is something unique to the fitness franchise you are getting into. If the fitness franchise you are looking to invest in merely uses a rented software available to all other fitness facilities in the world than I would re-think your thought of buying into a fitness franchise. Illuminate Gym is a fitness franchise but we do concede that many fitness franchises out there are 'snake oil salesman'. Make sure the business model you are buying into offers you more than you can provide yourself especially if you are going to have to have to invest a lot into the initial franchise fee.

Thanks so much for reading our blog here at www.illuminategym.com/blog we appreciate all of your support and if you are interested in hearing about how the Illuminate Gym franchise model is different and unique from our competitors then please check us out at www.illuminategym.com/franchises.php. Thanks again and have a healthy day!

posted: September 21, 2010

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 Personal Trainer came to be trained.... She didn't expect High Oxygen Training!
There was a phone call into the Illuminate Gym in Denver, Colorado where someone was adamant about working out with me so of course we obliged. Our manager was really confused about some of the questions asked over the phone because the perspective client seemed very knowledgeable about what we did at Illuminate Gym, and it was also strange that she would ask specifically for me. I met with the young woman this Wednesday and I put her through an introductory workout that was by all accounts a bit more challenging than one of our first workouts. However, I assumed she could handle it as she was a personal trainer.

During the workout the personal trainer had trouble keeping up with the pace of 'High Oxygen Training' because it challenged her strength, stamina, and cardiovascular ability all at the same time. The workout lasted a little over 25 minutes and by the end she had found herself sitting on the ground trying to move some oxygen in and out of her lungs. She explained this was the hardest workout of her life again proving too me that 'High Oxygen Training' is one of the most effective training styles for both losing weight and challenging one's overall fitness. A few hours after the session the personal trainer wrote an email explaining that she didn't think she was mentally ready for our style of training. I guess our competitors are not keeping up with Illuminate Gym or High Oxygen Training.

posted: September 14, 2010

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 Laziness = an unhealthy future....
We live in an unhealthy society today where the majority of us sit in front of computer all day and we feed ourselves to excess usually with foods that are filled with saturated fats, sugars and too much salt. The result is unhealthy habits that are leading to our rising obesity statistics and illnesses related to America's new found lifestyle. Then on top of these horrible habits Americans are getting lazy. Now don't get me wrong personal training and Illuminate Gym are built on building 'liability' into people's pursuit of fitness. After all, 80% of all people who buy simple gym memberships will not return to the gym within 4 months.

Either way the point is with horrible eating habits and a lack of motivation for fitness it shouldn't be a suprise that we could see the first generation who will have a shorter life expectancy than their parents. That's a scary statistic to think about isn't it? The point is that people need to start focusing on what they put in their bodies on a daily basis and also they need to get out of that chair they have grown so accustomed to sitting in and get active! It doesn't matter what you do, but you have to make time to burn the calories your consuming and make sure you're not taking in too many calories. It's a very easy thing to take care of ourselves, yet for some reason we make it very hard for ourselves to take that step to ensure we have a healthy future. Instead we make investments for a healthy financial future, yet we don't plan for a healthy future???? That doesn't make any sense at all does it??

It's time to get out there and start working out for a better future and start looking at the food you are eating and not just tasting it. Have a healthy day and check us out at www.illuminategym.com!

posted: August 30, 2010

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 Women are always concerned about building too much muscle…
As personal trainers we always hear women say one key thing, ‘I don’t want to build too much muscle while working out.’ This is a common concern of many clients who are interested in hiring a personal trainer and you can almost see it in their faces as they walk into the gym and they see weight equipment…. All of sudden their eyes open and they start to have visions of them walking on a stage in a string bikini looking like a professional bodybuilder. ‘I don’t want to build too much muscle… I don’t want to look like a man… I don’t want my arms to get bigger…’ starts racing through these women’s minds.

If you are a person who is thinking about hiring a personal trainer don’t be concerned about building muscle. Many people have no idea how hard it truly is to build muscle. Now there is some truth that some of us have more of a genetic disposition to build muscle. However, it’s still a tough for a woman, or anyone for that matter, to build a substantial amount of muscle tissue. You see the issue is that our society has been jaded by the use of steroids. Steroids have actually changed our perception of what the human body is really capable of achieving either through muscle growth or human performance. Many women and men have seen photographs of bodybuilders and athletes who have changed their body’s chemistry to obtain muscle mass and they are convinced that they could look like that by training with a personal trainer twice a week.

The honest truth is to build a substantial amount of muscle you need to make sure you are eating enough calories and the right sort of calories to gain muscle. To lose weight you obviously need to eat less calories than you consume on a daily basis and to build muscle you have to eat more calories than you are burning. That being said a ‘bodybuilder’ must make sure that he/she is getting enough calories from fat, carbohydrates, and of course protein. Then it just takes a lot of hard work and some help with some genetics. Some people struggle for years just to gain 5 pounds of muscle.

The other side of this argument is what the heck is so bad about gaining muscle? Did you know that muscle burns 10 calories a day by just living in your body? That’s right. You see fat is not a living tissue, it’s merely storage, but muscle on the other hand is a living tissue that burns calories every day. So in my mind gaining muscle is actually a good thing because the more you have the more efficient and thermogenic your body becomes. And don’t worry about gaining bulky muscles ladies. It’s really hard to do. Thanks so much for reading and have a healthy day!

posted: August 28, 2010

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 Fitness Franchise Illuminate Gym offers a heathy relief to the unemployed!
August 18th, 2010 For More Information:

Jamie Sedbrook

303-399-1355 begin_of_the_skype_highlighting 303-399-1355 end_of_the_skype_highlighting

jamiesedbrook@illuminategym.com

www.illuminategym.com

Fitness Franchise Illuminate Gym offers a healthy relief to the unemployed!

DENVER—August 17, 2010—Fitness franchise Illuminate Gym, affordable personal training featuring unique High Oxygen Training (HOT), announced today that they will be offering 3 free months of free personal training for someone in Denver who is out of work and in need of some fitness guidance.

The economy is still down and every day for the past year David Sedbrook, CEO of Illuminate Gym Development Company has been reading about the loss of jobs and the declining confidence of a nation in the ‘American Dream’. ‘It’s been so hard to watch family and friends lose their jobs and homes over the past two years. It’s been so bad that at times I have even felt guilty for still having success here at Illuminate Gym during this tough economic time,’ David Sedbrook said. Illuminate Gym is now doing its part by offering to help 1 individual who is currently unemployed due to the economic downturn a chance to train at Illuminate Gym in Denver, Colorado for 3 months at no charge. ‘At Illuminate Gym we have always been committed to changing people’s lives for the better and just maybe with this offer we can do our part to help one person with their health and fitness during this tough time in their life,’ David Sedbrook said. Illuminate Gym will be accepting inqueries about the 3 free months of personal training they are offering starting September 1, 2010.

If you or someone you know are interested in such a program please give our personal training manager, Jamie, a call at 303-399-1355 begin_of_the_skype_highlighting 303-399-1355 end_of_the_skype_highlighting or she can be emailed at jamiesedbrook@illuminategym.com. ‘Our goal is to help someone start building a better future through fitness by providing a regimen that will prove to build confidence and overall health for one person in a time of need,’ Jamie said.

This is another example of how Illuminate Gym is completely committed to making every community they touch a little healthier and a little better. Have a healthy day!

posted: August 19, 2010

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 Promote health and become a success at Illuminate Gym!
Illuminate Gym has become a place where people of all ages and athletic backgrounds can come and pursue their fitness goals with a personal trainer. However, now Illuminate Gym is now offering franchise opportunities across the country. Wouldn't it be nice to build a successful business based around helping people to healthier future. At Illuminate Gym we believe that there is nothing better than this so we are committed to helping entrepreneurs just as we have helped so many clients to their fitness goals. If you are a person in need of a personal trainer then please check us out at www.illuminategym.com or www.sunshinegym.com. If you are interested in owning your own Illuminate Gym then please check out our fitness franchise opportunity at www.illuminategym.com/franchises.php. Thanks so much for reading and have a healthy day!

posted: August 11, 2010

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 Fitness Franchise Success comes from results and the experience!
When operating a fitness franchise you enter a business unlike any other. The business is based around service and achieving goals. If you open a food franchise such as, Subway the goal of your customer is very simple.... 'I'm hungry and a sandwich sounds good." At a fitness franchise or fitness facility the goals of your customers can be a lot more complex and they are in need of a lot more service to first make realistic expectations and then to achieve them. As a fitness facility owner you have to focus on two major things. Number one, you have to make sure that you are focusing on your customers results no matter what they might be and number two you have to make the experience of your fitness facility a good one. At Illuminate Gym we refer to the experience in our facilities as the 'gym culture'. Ambiance and comfort is everything to fitness facility and it should be focused on by any entrepreneur who wants to get into the fitness franchise world. It's not enough to have a bland gym floor with equipment covering it. You need to provide a culture that people want to be a part of. You need to provide a sense of community to your customers. Good luck and if you are interested in hearing more about Illuminate Gym please contact us at www.illuminategym.com or if you would like to read specifically about our franchise opportunities check us out at www.illuminategym.com/franchises.php. Thanks so much for reading and have a healthy day!

posted: August 6, 2010

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 Why am I not losing weight???
'Why am I not losing weight?' was the question I heard yesterday at the Illuminate Gym (Sunshine Gym) in Cherry Creek, Colorado. It's a question we have heard a million times in the personal training world. At Illuminate Gym we always guarantee that at least 2 measurements will change on each and every client within the first month of hiring a personal trainer. However, after that first month a client must start changing their life outside of the gym to continue to see dramatic results. Here are some tips on how you can ensure you give yourself the best chance of losing weight.

1. You have to be active for at least 30 minutes a day.

2. You have to do cardiovascular training along with your weight training.

3. You have to throw out all hollow calories such as, fast foods and high sugar foods.

4. You should try to keep good sleeping habits.

5. Watch what you are putting in your body in the way of liquids. You want to avoid drinking too much alcohol, sodas, or other high sugar refreshments.

6. Try and eat slowly so you can tell when you get full rather than eating quickly until you feel stuffed.

7. Try and cut the calories down later in the evening because you don't have an opportunity to burn those calories off.

8. Try and cut your carbohydrates after lunch.

9. Drink plenty of water.

10. Avoid high sodium foods.

I hope these ten helpful hints help you lose a little weight. Just remember you can't blame your personal trainer if you're not doing your part outside of the gym. Personal trainers are not magicians and they are not able to make significant changes seeing you only for a few hours in a week. You have to do your part and you have to find the will power and discipline to lose weight. Good luck and thanks for reading. Have a healthy day!

posted: August 1, 2010

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 If you are interested in getting in shape in Colorado...
If you are interested in getting in shape with a personal trainer, taking a Yoga class, a boot camp class, or a Zumba class then please check out the Illuminate Gym in Greenwood Village, Colorado at greenwoodvillage.illuminategym.com or www.sunshinegym.com for the Denver location.

If you live somewhere other than Colorado or Denver please check out our franchise opportunities at www.illuminategym.com/franchises.php. Have a great day and please make it a healthy one!

Thanks so much for reading and have a healthy day!

posted: July 30, 2010

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 Personal Training Gym buzzes with Tebow talk!
Today at Illuminate Gym in Denver, Colorado (www.sunshinegym.com) has been all about the signing of Tim Tebow to the Denver Broncos. When I arrived at the Denver franchise location for Illuminate Gym I couldn't help but hear two personal training clients on the treadmill taking about the controversial quarterback from Florida. Then as I made my way to the gym floor a personal trainer screamed out, 'Let the Tebow era begin in Denver!'. Then a few minutes later another personal training client asked me what I thought about the signing of Tim Tebow. I merely answered by saying, 'I like him but it's all about his production on the field. So we'll see.'

It's great to see such a buzz going on inside of Illuminate Gym about a Denver sport's team and many of our clients are very hopeful for the upcoming Denver season. At Illuminate Gym I think it's important that we separate hype from results too. There a lot of fitness facilities to choose from out there, but it's important when looking for a fitness facility or fitness franchise that you look for results rather than hype.

Thanks so much for reading and if you have any questions about Illuminate Gym in Denver or Greenwood Village you can check us out at www.illuminategym.com or www.sunshinegym.com. If you have any questions about our fitness franchise opportunity please check us out at www.illuminategym.com/franchises.php. Have a healthy day!

posted: July 30, 2010

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 If you are interested in getting in shape in Colorado call Illuminate Gym in Denver or Greenwood Village!
If you are interested in getting in shape with a personal trainer, taking a Yoga class, a boot camp class, or a Zumba class then please check out the Illuminate Gym in Greenwood Village, Colorado at greenwoodvillage.illuminategym.com or www.sunshinegym.com for the Denver location.

If you live somewhere other than Colorado or Denver please check out our franchise opportunities at www.illuminategym.com/franchises.php. Have a great day and please make it a healthy one!

Thanks so much for reading and have a healthy day!

posted: July 29, 2010

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 Thankful for the original personal trainers in Cherry Creek!
Illuminate Gym (Sunshine Gym) started there rise as a personal training gym in Denver, Colorado. Today I think it's worth noting that the franchise development of Illuminate Gym has been built on the backs of the personal trainers of the original Illuminate Gym (Sunshine Gym). Illuminate Gym Development Company would like to take this opportunity to thank the original personal trainers of Illuminate Gym (Sunshine Gym) for there help with developing our personal training principles (High Oxygen Training) and for helping our business continue to grow in the Colorado market and beyond. If you would like to check out the original Illuminate Gym (Sunshine Gym) please check us out at www.sunshinegym.com. Also ask about our special of 2 free personal training sessions!

Also if you have any questions about the franchise development or the franchise opportunities at Illuminate Gym please check us out at www.illuminategym.com/franchises.php. Thanks so much for reading our blog here at www.illuminategym.com and have a healthy day!

posted: July 29, 2010

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 illuminate gym releases new custom gym software for franchisees...
For More Franchise Development Information: David Sedbrook 1-877-427-2615 franchise@illuminategym.com www.illuminategym.com

Illuminate Gym Development Company Releases Proprietary Software

Denver—July 26, 2010—Franchise opportunity Illuminate Gym, affordable personal training franchise featuring unique High Oxygen Training (HOT), announced today that they have developed and our ready to release a new proprietary software for all current and future franchisees. The proprietary software will help franchisees with billing, staying connected with current/former customers, bookkeeping, and payroll.

“We’re really excited about the development of our new proprietary software which will really make our franchise model much more efficient. Early on in our development we created a similar bookkeeping system in Microsoft Excel, but this new software is quicker and really beneficial as it keeps track of trends and makes it that much easier to stay in contact with both our customers and employees. This software will change the way our franchisees are able to conduct business and we couldn’t be happier about it,” David Sedbrook, CEO of Illuminate Gym said. Over the past year Illuminate Gym has been looking for a solution to streamline their bookkeeping at all of their facilities for over a year. They looked into purchasing existing software programs from an outside sources, but in many cases the software out there didn’t match up with Illuminate Gym’s business model and there would be a monthly royalty paid by every franchise location, which another royalty is obviously exactly what every franchisee doesn’t want to hear. “Our goal as a franchisor is to keep money in our franchisees’ pockets rather than adding more monthly fees on top of their bottom line. That’s why we made the investment into a new piece of software for our franchisees’ business, which we feel will prove to be a profitable application for our franchisees’ businesses, and in turn make Illuminate Gym stronger as we move into the future,” David Sedbrook, CEO of Illuminate Gym said.

This new proprietary software will become the tool used by Illuminate Gym owners to keep track of billing, employees, payroll, contacting past/present customers, and the documentation of earnings reports and trends which will help us as a franchise help each facility grow their business in a way that is unique to each Illuminate Gym’s needs.

If you have any other questions about Illuminate Gym, our franchise opportunities or our new proprietary software please contact us at www.illuminategym.com or call David Sedbrook at 1-877-427-2615. Thanks so much for reading about Illuminate Gym’s franchise development and please have a healthy day!

posted: July 27, 2010

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 Illuminate Gym in Greenwood Village puts on a Cancer Fund Raiser!
For More Information: Anne Wachtel 303-339-0505 greenwoodvillage.illuminategym.com

Illuminate Gym in Greenwood Village is hosting a fundraiser for Cancer Patients

Greenwood Village—July 20, 2010—Illuminate Gym, affordable personal training franchise featuring unique High Oxygen Training (HOT), announced today that the Greenwood Village Illuminate Gym is offering its ‘First Annual Charity Zumba Jam’ in support of Brent’s Place this Saturday from 10:00-11:30 AM.

Brent’s Place is a wonderful charity that offers housing for cancer patients and their families while they undergo treatment at area hospitals. The admission for the ‘First Annual Charity Zumba Jam’ is $5.00 with a household product donation or $8.00 without a household donation. Illuminate Gym asks that all guests bring household supplies to donate to ‘Brent’s Place’ such as, trash bags, unscented laundry detergent, toilet paper, trash bags, and Lysol Wipes. Illuminate Gym has always been committed to the research and treatment of Cancer as Illuminate Gym Development Company donates to the Cancer Coalition every year to help researchers find a way to cure this horrible disease. “As a local small business owner in Greenwood Village, I think it is important to be involved in the community, not only through the clients we work with, but also with others who are in need. Cancer is often such an overwhelming issue, and it certainly is a terrifying reality for the patients and their families who face it every day. An event like this is a simple way to make a big difference for those in our community who are in the trenches against this terrible disease. We certainly are hoping for a great turn out and with thank all in advance for their support of this great cause," Taj Leon, owner of Illuminate Gym in Greenwood Village said. As a company Illuminate Gym also asks that you consider giving some contribution to help treat Cancer in the future.

If you have any other questions about Illuminate Gym in Greenwood Village or how to get involved with Brent’s Place please give Anne Wachtel a call at 303-339-0505 or check them out at greenwoodvillage.illuminategym.com. Thanks so much for reading and Illuminate Gym hopes you have a healthy day!

posted: July 21, 2010

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 How are you staying fit in your life?
So the question on every one's mind is how do I stay fit? And what is fit to you? Is being fit looking a certain way? Is being fit avoiding the health concerns that usually follow obesity and poor eating habits? Whatever fitness is for you it's important that you stay focused on making it a priority no matter what life throws your way. As time as evolved humans have become much more dependant on technology and their minds rather than their bodies. Because of this change in lifestyle we have become a much more sedentary species that has sacrificed a lot to become more 'sophisticated' and 'complex'. Today manual labor continues to shrink and our ability to find food around every corner is so simple that we're becoming fat. It's important no matter what your lifestyle consists of that you make sure that you are active for at least 20 minutes a day and also watch your diet as closely as possible because you don't want to be another obesity statistic.

Today Illuminate Gym is committed through personal training and diet guidelines to help our customers live healthier and more fit lives. If you or someone you know needs help with your fitness before you cross a line of no-return please find a fitness/nutrition professional who can help you conquer your fitness goals or you can contact us here at Illuminate Gym at www.illuminategym.com. Thanks so much for reading and have a healthy day!

posted: June 14, 2010

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 Illuminate Gym salutes the New York Yankees' great owner George Steinbrenner!
George Steinbrenner died yesterday at the age of 80 after owning the New York Yankees for 37 years. Love the Yankees or hate the Yankees you have to respect their tenacity and their will to win which started with George Steinbrenner. At Illuminate Gym we would like to take a moment to salute Mr. Steinbrenner for becoming a part of the rich history of the New York Yankees and for having the perseverance to push forward and become the best he and his team can become. At Illuminate Gym our personal trainers and fitness staff do the same for our clients on a daily basis. We push them to their limits and get the most out of them to ensure they reach their fitness goals. Many people over there could look at the actions of George Steinbrenner and implement his philosophies into their personal fitness journey. Never expect less than your best when it comes to yourself. If you would like to read more about Illuminate Gym or our exciting franchise opportunities then please check us out at www.illuminategym.com. Thanks for reading and have a healthy day!

posted: July 14, 2010

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 Illuminate Gym supports the fight for the cure for Cancer!
For More Information: David Sedbrook 1-877-427-2615 Franchise@illuminategym.com www.illuminategym.com

Illuminate Gym Supports the Cancer Coalition

DENVER—July 9, 2010—Illuminate Gym, affordable personal training featuring unique High Oxygen Training (HOT), announced today that they have pledged to support the Cancer Coalition.

Illuminate Gym pledged their support earlier this month to the cause of the Cancer Coalition to ensure that the journey to a cure for Cancer continues. Though the economy is poor Illuminate Gym has always believed that they shouldn’t lose focus that they are company built on the principle of helping people to a healthier future. “I think it’s fair to say that Cancer has touch everyone’s lives and here at Illuminate Gym we currently feel we owe it to our families, our clients in remission and our clients who are currently fighting Cancer to do our part to find a cure for this horrible disease,” CEO and founder David Sedbrook said.

Illuminate Gym was named because the founders wished to ‘light’ the way for people to a brighter and healthier future. However, though Illuminate Gym can help people lose weight and obtain their fitness goals, Cancer can be an unstoppable force that can leave all of us helpless. Because of this Illuminate Gym has pledged to support the research and treatment of Cancer as much as they possibly can. As a company Illuminate Gym also asks that you consider giving some contribution to help treat Cancer in the future.

If you have any other questions about Illuminate Gym and their franchise opportunities then please check them out at www.illuminategym.com/franchises.php. Thanks so much for reading and Illuminate Gym hopes you have a healthy day!

posted: July 12, 2010

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 Salute your country by making America more fit!
The 4thof July weekend is over and now it's time to get back to work here at Illuminate Gym. Personal Trainers are meeting with their clients and helping them become as fit as possible. Now that your holiday weekend is over what do you have planned to help yourself become as fit as possible? Not sure huh? Well here at Illuminate Gym we are preaching to our clients that to honor your country this year why not make make sure that we make America a little healthierone person at a time. We think the best way to do this is to start with the person you see in the mirror. Maybe it's time for you to hire a personal trainer at Illuminate Gym and make this the healthiest year of your life. Thanks so much for reading our blog here at Illuminate Gym and if you are interested in reading more about High Oxygen Training, Illuminate Gym, Personal Training, or our franchise opportunities then please check us out at www.illuminategym.com. Thanks for reading and have a healthy day!

posted: July 6, 2010

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 Fitness Franchises have international potential
As the world follows suit and begins to advance itself with technology a few things are happening. Number one the world is becoming more sedentary and the other is they are learning more about lifestyles of others around the world. This has opened the door for fitness franchises to help new customers around the world with their fitness goals because health concerns will undoubtedly increase as individuals become glued to their computers n both their professional and personal lives. Also the interest in bodybuilding and body sculpting continues to grow across the world as the Internet has provided a way for international people to see the physical benefits of a hard fitness regimen. Because of this Illuminate Gym is open to the franchise opportunities and possibilities in the Middle East and Europe. Currently, Illuminate Gym has been in talks with an international franchisee in Cairo, Egypt for the past 6 months about the possibility of bringing High Oxygen Training and Illuminate Gym to the Middle East. We are hopeful in the next 5 years to take our franchise model abroad. If you are interested in hearing about the franchise opportunities here at Illuminate Gym please take a look at our website at www.illuminategym.com or contact us directly at 1-877-427-2615. Thanks so much for reading and have a healthy day!

posted: June 30, 2010

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 Fighting Caner with Fitness at Illuminate Gym!
Two clients at Illuminate Gym in Denver, Colorado are currently in the fight of their lives with Cancer but they have both made the choice to fight back with fitness. One of these clients has already beaten Cancer once, but this time she is fighting even harder by keeping her body healthy and lean before her chemotherapy treatments begin. The other customer has already gotten into the mind set that he will beat Cancer and he refuses to live a life without fitness. Both of these customers have made it very clear the Illuminate Gym helps them stay fit both physically and mentally because our personal trainers are committed to not letting our customers quit. We won't quit on them and in turn, we ask them to not to quit on their fitness or their futures. These two customers of Illuminate Gym are extremely brave and though they're letting Illuminate Gym help in the fight against Cancer we believe everyone needs to fight for a healthier future with fitness. Over 30% of the adult population in the United States is obese and these people are all at risk for diabetes, heart disease and other ailments that could lead to an early death. Fitness is an investment you have to make in your future and Illuminate Gym offers personal training at a very affordable rate to keep you focused on reaching your fitness goals and ensuring their is a healthy future in front of you. Thanks so much for reading the blog at www.illuminategym.com. Have a healthy day!

posted: June 28, 2010

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 A reminder of why health is important comes into Illuminate Gym!
He was 33 years old and he walked into the Illuminate Gym located in Denver, Colorado to meet with a personal trainer. He was overweight but the youthful look on his face made it hard to believe that this gentleman wasn't healthy. However, as he sat down with a personal trainer at Illuminate Gym he explained that he had suffered a heart attack 6 months before because of a poor diet that consisted of too much fat, salt, sugar, alcohol and of course bulk of his 'nutrtion' was coming from fast-food. On top of a horrible diet he worked tirelessly behind a computer watching domestic and foreign stock markets in an attempt to make the safe bet to make investors millions of dollars. The problem was he had forgotten about himself and his own health.

"I made pretty good money and unfortunately I forgot about myself and my health. I bought beautiful suits, nice cars, and a nice house," he explained. Then it happened... A severe heart attack hit this particular client at age 33 and he was faced with the reality that he had focused on all the wrong things in life.

"I just feel blessed I have a second chance to live a healthier life and I'm hoping Illuminate Gym's personal trainers can help," he said. He's right he does have a second chance and his focus is now on himself. This client helped me take a look at what we do day-to-day and put it into perspective. I always say that investing in your health and fitness is not a waste of money even though too many believe it is. Today I realize that we have living proof that working too hard, eating poorly, and not working out can lead you to a successful career and an early death where you will not be able to enjoy the fruits of your labor.

Thanks for reading and have a healthy day. To read more about Illuminate Gym or our clients check us out at www.illuminategym.com.

posted: June 23, 2010

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 Illuminate Gym looks to open in Cypress, Texas
Illuminate Gym is looking to move toward opening its first facility in Cypress, Texas within the next 6 months. Keep checking back here at www.illuminategym.com to check on Illuminate Gym's franchise development in the state of Texas and across the nation. Thanks for reading and have a healthy day!

posted: June 23, 2010

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 Why is America getting fatter with all of these fitness options?
So why is obesity on the rise in America with all of these fitness options or gyms out there? Well there really isn't a simple answer to this question, but I'll try my best to answer it with my personal opinion. First and foremost, as technology has begun to advance itself we are seeing a change in our the newer generations activity level. Today with computers and video game consoles there is no reason to go out and play because you can do everything in a cyber world. You don't even need to learn to play an instrument with games like 'Rock Band' out there. Then those same kids grow up to work behind a desk and a computer screen. In other words, as a society of people we are not getting enough activity in our day-to-day lives and it's now starting at childhood. Also our nutrition habits in the United States are starting to slip even further into cheap foods packed with saturated fats, sugars and preservatives. So now we are looking at a society that doesn't have enough activity and we're eating poorly and in most instances too much! With this combination you see a society that is 36% obese and 61% over weight. The question is how are all these gyms and fitness options helping with the obesity epidemic in America?? The simple answer is they're not. Most fitness facilities are selling the dream of a healthier and fit life. However, as soon as you drop that credit card on the table you are let loose into a jungle of fitness equipment which very few no how to use. In other words, most people going to the gym are unclear about how to pursue their fitness goals. So they either waste their time in the gym or they merely stop going. However, they usually always continue to pay for the gym because as I said before fitness facilities are selling the dream of a healthier and fit lifestyle. So now we have people who aren't active enough, eating horrible and they are members to a gym they don't know how to properly use.

At Illuminate Gym our philosophy is your health is worth a trained professional. If you didn't know to build a house would you trust yourself to build your dream home? I didn't think so, and your body should be no different. At Illuminate Gym we offer the opportunity to have a fitness professional take an active role in your personal fitness journey at an affordable price. We also offer nutritional counseling at no extra cost. We are committed to helping our clients become as fit as they can. Thanks so much for reading the blog here at www.illuminategym.com. Have a healthy day!

posted: June 21, 2010

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 Check out why fitness is a recession proof industry at www.illuminategym.com
Illuminate Gym is currently offering franchises and we are committed to showing people how fitness is a recession proof industry. If you are interested in hearing more about our franchise opportunities check us out at www.illuminategym.com/franchises.php. Have a healthy day!

posted: June 18, 2010

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 Personal Trainers watch Lakers win the NBA Championship
When personal trainers watch a sporting event they take an in depth look at what makes an athlete and a champion. Last night the Los Angeles Lakers won the NBA championship because they outlasted the Boston Celtics over the past 5 minutes of the fourth quarter. Their conditioning appeared to be slightley better and their desire to obtain their goal was just a bit stronger. Working on your fitness goals is no differen at Illuminate Gym. With our direction and your desire to be the best you can be we can help you with your strength, stammina, fitness, and overall health. Though we can't make you an NBA Champion like the Lakers we can help you become the best you can be.

posted: June 18, 2010

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 Circuit Training in the Fitness Franchise World
It all started with Curves and now Circuit Training has exploded across the fitness franchise world. Everyone in the fitness world is looking for the next 'Hot Fad' that will make them rich! It sounds great as Circuit Training limits the amount of work that a gym owner will have and it also cuts down on the expertise needed to effectively get people into shape.... or maybe get people into shape. This common thread between Circuit Training is now crossing into smaller boxing gyms and other weight lifting gyms and the model concerns me greatly. You see Curves came at the perfect time in American society. Baby Boomers were getting older and many of the women in the generation had never been to the gym and quite honestly the gym was widely considered to be a man's place. So Curves was born and became the place for middle aged women to pursue their fitness goals without the distraction of slamming weights and grunting men. In other words, Curves had little to do with the circuit they offered to their clients and more about the atmosphere provided to their customers. In our opinion at Illuminate Gym circuit training is not the answer to your fitness needs as it doesn't offer the variation to keep your muscles guessing and it also becomes monotonous and boring to customers. At Illuminate Gym our goal as a fitness franchise has always been to provide a safe environment for clients to pursue their fitness goals but also to offer tailor made regimens that change constantly to ensure our customers have the best opportunity to obtain their fitness goals.

Variety is the spice of life and it is also the spice of a powerful workout regimen that can help you get in the best shape of your life. If you are interested in receiving a tailor made workout regimen for yourself or if you are interested in fitness franchise opportunity then please check us out at www.illuminategym.com! Thanks for reading and have a healthy day!

posted: June 15, 2010

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 Illuminate Gym offers affordable personal training for Father's Day!
Illuminate Gym is announcing publicly that as company we are offering 5 sessions for $100 for all of those great Dad's out there. It's easy to be a father but becoming a great Dad is something special. Please check us out at www.illuminategym.com to find a location near you and a healthier life out there. Also give your Dad the gift of health this year because there truly is no better gift!

posted: June 15, 2010

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 Personal Training Philosophy...
High Oxygen Training is method of personal training but there is more than just learning specific regimens and movements to provide to clients. There is also an approach to clients that can make all the difference in the world. Currently, I am in Houston, Texas checking out a possible conversion facility in Cypress, Texas (a suburb of Houston). After seeing this facility and others like it around the country it has become very clear to me that the approach to a client is almost as important as the results you can provide. Training is a very hard step for people to take because it is difficult on their will power as their hearts starts racing, the sweat starts pouring, and of course the soreness. Because of this attack on the human will to continue on with such a rigorous activity it is important that the trainer is intuitive with so much more than just the body. Mental and emotional tactics that work to push one individual may not work on another and it's so important that your training staffs understand how to decipher what is best for every client. If you fail your clients in this way you will eventually lose them as customers. At illuminate gym this has always been second nature to us but after seeing other personal training gyms in full swing it has become apparent to me that it is important to point our to business owners that people are made up of so much more than just muscle fibers.

Thanks for reading and if you have any questions about our training philosophies, High Oxygen Training, or our franchise opportunities please check us out at www.illuminategym.com/franchises.php! Have a healthy day!

posted: June 14, 2010

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 It's time to get some help with your fitness....
Visit www.illuminategym.com to find a personal trainer who can help you with your fitness goals. At Illuminate Gym it doesn't matter what your age is or what your physical limitations are we have a personal trainer for you. We have locations in Denver, Cherry Creek and Greenwood Village. Check us out and mention Sweet Cherry Creek and you will receive 1 free personal training session. Have a healthy day!

posted: June 12, 2010

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 Can a personal trainer help you with your indurance training?
The World Cup is about to start in an hour and the greates asset a soccer player has is his/her endurance. Endurance is a core piece of a person's overally fitness. At illuminate gym our personal trainers work tirelessly to help clients obtain a healthier lifestyle and of course endurance is a part of this fitness journey. So as you watch the World Cup today ask yourself about your endurance, stammina, strength, and overall fitness. Illuminate Gym and our personal trainers can help! Check us out at www.illuminategym.com!

posted: June 12, 2010

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 Illuminate Gym is Gearing up for the World Cup!!!
Stop by to discuss endurance training with one of our certified personal trainers!!

posted: June 11, 2010

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 Dieting alone may not help stave off type 2 diabetes; muscle mass, strength ... http://bit.ly/a6oYO4
Dieting alone may not help stave off type 2 diabetes; muscle mass, strength ... http://bit.ly/a6oYO4

posted: May 27, 2010

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 Illuminate Gym Is Now Offering 2 FREE Hot Sessions With The Purchase of Any Package!!
Call for details. 303.399-1355

posted: May 21, 2010

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